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Multi-sensory product design concept for W * shampoo

 

The visualisation of a product & brand DNA

 

Design-Konzept-fuer-W*-Shampoo

 

The W* brand has the extraordinary enormous potential of conveying the brand message three-dimensional, haptic, attractiv and eye-caching with its products.

 

It`s the evolution of the brand in the third dimension, which means:

Going further the usual presentation of the brand and the products.

 

A headline, where others only have a plastic cap.

Making it possible to place the brand in the highest level.

Enhancing its "leadership" position.

It shows in a very natural way expertise of leadership.

Spreading the message of brand in all directions.

It will be the only product which will be recognized for its orign and use even without a label.

This mean that rational consideration will change into intuitive recognition.

 

Design-Konzept-fuer-W*-Shampoo

 

This idea uses a million-old unconscious pattern of realing things to the own species.

To create attention.

 

The brand becomes "touchable".

It uses the sense of touch as a further exclusive messenger of the brand.

It creates emotions.
It raises interest.
It awakes the play instinct.

In this way, it induces the wish to buy - exactly where this wish should be triggered:

On the shelves.

In the most important moment.

 

Design-Konzept-fuer-W*-Shampoo

 

Shortens the time between promotional addressing and purchasing decisions contrary to print and TV to zero.

 

Design-Konzept-fuer-W*-Shampoo

With a brand message which now also from the second, third and fourth row of shelves is transmitted.

 

Design-Konzept-fuer-W*-Shampoo

 

The position of the arms is a worldwide bodylanguage for "flirting" and sending sympathy to the viewer. Further any cultural boundaries.

 

The brand becomes "touchable".

It uses the sense of touch as a further exclusive messenger of the brand.

It creates emotions.
It raises interest.
It awakes the play instinct.

In this way, it induces the wish to buy - exactly where this wish should be triggered:

On the shelves.
In the most important moment.

 

Design-Konzept-fuer-W*-Shampoo

 

The applicator of the cap represents a strand of hair, which is part of the whole topic.

 

 

This product design brings due to the visualized W* DNA,

- the emotional address,
- the self-confidence shown,
- the recognition of known patterns,
- a clear value,
- a significant increase in attention,
- a distinctive brand identity,
- a self-explanatory appearance,
- and the continuation of the brand history

everything that can become a style icon for a whole sector of products.

 

Design-Konzept-fuer-W*-Shampoo

 

Kontakt:

Johannes Tack

 

 

Johannes Tack
Geschäftsführender Gesellschafter der Xeel GmbH Bonn www.Blasformen.com
Tel.:+49(0)172 9 28 28 28 oder per e-mail info@blasformen.com

 

 

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